F1 to be streamed in India via F1 TV Pro service 

Formula 1 has launched its premium in-house streaming service F1 TV Pro for fans living in India. Set to start at the beginning of March,...

Report: Amazon retains Champions League rights in Italy as tournament format...

UEFA Champions League rights in Italy are set to be split between Amazon and Sky according to a report from Reuters.It is reported that...

Boston Celtics legend Paul Pierce fined $1.4M over crypto promotion

NBA and Boston Celtics legend Paul Pierce has agreed to pay a $1.4m fine to the US Securities and Exchange Commission (SEC) after failing...

Svenska Spel boots menstruation taboos out of Swedish football

The Swedish Football Association, along with its main sponsor Svenska Spel, has reported that 50% of players and coaches believe menstruation is ‘difficult to...

Atlético Osasuna reveals two new shirt sponsors 

Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.HR Motor and its network of second-hand...

NBA announces “first-of-its-kind” deal with immersive tech firm Cosm

A new live game viewing experience is in play for NBA fans as the basketball body has agreed a multi-year partnership with immersive tech...

Saudi Cup added to HKJC World Pool schedule in enhanced SIS...

The Hong Kong Jockey Club (HKJC) has inked an agreement with SIS (Sports Information Services).The collaboration sees six races on the $31.5m Saudi Cup...

AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming 

Spanish third tier side, AD Alcorcón, has strengthened its portfolio of partners, through a new deal with Hacksaw Gaming. The deal will see the igaming...

UK Athletics looks to tap into ‘unparalleled audience reach’ of the...

UK Athletics (UKA) has struck a deal with the BBC, as the sport looks to be broadcast to ‘the widest possible audience’. As part of...

MLS to be broadcast in bars and restaurants through DirecTV deal

DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass. In what could be a key move...