Foreign Investors eye NBA franchises to expand their portfolios
Following the recent announcement of the National Basketball Association’s (NBA) decision to allow sovereign wealth funds to stake purchases of its franchises, suitors are...
DraftKings brings PGA Tour’s best into the metaverse
PGA Tour and DraftKings have shook hands on a deal that will see some of the world’s best golfers added as collectibles to the...
BBC continues ‘incredibly successful’ MMA relationship
Bellator MMA has extended its broadcast deal with the BBC which will see BBC iPlayer remain the exclusive home in the UK for all...
Bellator strengthens integrity with ‘pivotal’ new partnership
Bellator MMA is placing further emphasis on integrity within the betting market by partnering with sports betting tech data firm U.S Integrity. The mixed martial...
IOC remains defiant amidst calls to ban Russian and Belarusian athletes
The International Olympic Committee (IOC) is under increasing pressure to drop Russian and Belarusian athletes. There are concerns that nations will boycott the IOC unless...
Report: Front-of-shirt sports betting sponsors to be phased out in the...
According to a report by BBC News, Premier League clubs are set to agree a voluntary end to betting partnerships featuring on the front...
La Liga and Netflix collab on documentary series on 2023/24 season
La Liga is working alongside streaming giant Netflix to film and launch a documentary series covering the 2023/24 season. The Spanish top-flight football league will...
William Hill lands Grand National sponsorship
William Hill has been announced the official betting partner of the Randox Grand National Festival in a part of a three-year deal.As a result...
Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons. The partnerships see the...
Verstappen and Red Bull promote responsible drinking with Heineken
Formula One world champion Max Verstappen and his Oracle Red Bull Racing team are partnering with Heineken to promote the alcohol brand's message of...