Cheltenham 2021 opening day nets record viewership
The first day of the 2021 Cheltenham Festival drew in a record average audience, with free-to-air broadcaster ITV drawing in 1.1 million viewers, as...
UFC strikes multi-million dollar Love Hemp sponsorship
The Ultimate Fighting Championship (UFC) has landed a multi-million dollar deal with cannabidiol (CBD) product supplier Love Hemp.
The five-year agreement, which begins at the...
Nicklas Bendtner aligns with online betting brand for ambassador role
Former Premier League footballer Nicklas Bendtner has been named as online sportsbook and casino brand ComeOn Group’s new ambassador.
The ex-Danish international began his professional...
AS Roma boosts sponsorship portfolio with double deal
AS Roma has welcomed UK-based fintech REPX as the Serie A team’s newest club partner.
Through the arrangement, the top flight Italian side will launch a...
Stats Perform enhances WTA coverage with Sportradar
Stats Perform has announced a collaboration with Sportradar with a view to broadening the coverage of official match data provided by the WTA –...
EFL Chairman warns of effects of gambling sponsorship ban
English Football League (EFL) Chairman, Rick Parry, has warned that a ban on gambling sponsorships could be cataclysmic for clubs across the Championship, League...
World Rugby launches new global women’s tournament
World Rugby has unveiled plans for a new global women’s competition, WXV, which will commence in 2023, with financial backing from the rugby union...
Parimatch teams with Juventus for campaign launch
Juventus has collaborated with the Serie A club’s official betting partner and gambling operator Parimatch on a new campaign which features a handful of...
Betting companies ‘must continue their efforts’ to protect the integrity of...
Betting companies should play a central role in the fight for integrity in sports, particularly relating to gambling-affiliated corruption, according to the CEO of...
DHL expands long-running Formula One global collaboration
DHL has agreed an extension of its sponsorship arrangement with Formula One, which will see the international shipping company continue to serve as the...