Extreme E secures free-to-air UK coverage with ITV deal
The Extreme E electronic SUV racing series has further enhanced its UK coverage via an agreement with the free-to-air ITV network.
As a result of...
Lyon selects AliExpress as short-term sleeve sponsor
Olympique Lyonnais has landed online retail service AliExpress as its shirt sleeve rights sponsor for the remainder of the 2020/21 season.
Under the terms of...
World Athletics consults stakeholders on new roadmap
World Athletics has launched a survey which will canvass the opinions of partners and media to create a ‘World Plan’ for the next eight...
Just Eat serves up league-wide UEFA sponsorship
UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.
The multi-competition deal covers...
Women’s rugby receives boost from National Lottery
Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...
DAZN deal to ‘lay the foundations for the future’ of Serie...
DAZN’s domestic Serie A rights bid could ‘lay the foundations for the future’ of football broadcasting in Italy, according to La Liga President, Javier...
North American merger will broaden appeal and generate revenue, says Infantino
A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...
BetMGM secures access to Golf Event Centre access
Sports betting operator BetMGM has become the latest sportsbook to sign up to the Golf Event Centre, under the terms of an agreement with...
PhonePe hits a six with IPL agreements
Indian digital payments platform PhonePe has signed six sponsorship agreements with the Indian Premier League Twenty20 cricket tournament.
In an enhancement of its association with...
Women’s football expands exposure with Sky and BBC broadcasting deals
The FA Women’s Super League (FA WSL) is set to expand its coverage and exposure in the UK, having secured broadcasting deals with the...