NFL Foundation & Sport England expand youth initiatives to Manchester and...
The NFL Foundation UK has partnered with Sport England to expand its reach beyond London and into communities across Greater Manchester and Birmingham. Aiming to...
Deutsche Bahn enters handball with Men’s EHF EURO 2024 deal
European handball’s flagship event, the Men’s EHF EURO 2024 in Germany, has named Deutsche Bahn as an official partner.The German national railway company, making...
Esport’s Matthew ”Wardell” Yu joins Rivalry’s growing partners
Esports player Matthew ''Wardell” Yu has formed a partnership with esports-focused sports betting and media company, Rivalry.The Valorant professional will collaborate with the operator...
Inter Milan takes LeoVegas.news partnership to training kits
Inter Milan has enhanced its links with LeoVegas.news, which becomes the club’s official training kit front partner.The football-themed entertainment platform will now have its...
Manchester City ‘surprised’ after being hit by Premier League’s financial charges
After an extensive four-year investigation, the Premier League has charged Manchester City FC over allegedly breaching the league’s financial rules.It comes after one of...
Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
Birmingham City provides ‘flexible booking opportunities’ with Seat Unique
Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season.Throughout the three-and-a-half-year...
DAZN makes top leagues more accessible with OneFootball
DAZN has formed a distribution deal with OneFootball that aims to widen the reach of the former’s content in Germany and Austria.Through OneFootball’s network,...
UK&I footballers gain access to free pitches via Powerleague and Ladbrokes...
Powerleague and Ladbrokes have announced the launch of an initiative to expand the availability of local pitches to footballers in the UK and Ireland.Named...
Lord David Lipsey: Taking greyhound racing to the front pages of...
Lord David Lipsey, Chair of Premier Greyhound Racing, discussed with Insider Sport the changing commercial landscape in greyhound racing in terms of media rights,...