Detroit Pistons to integrate AI chat features with new GameOn partnership

National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn. The Pistons will integrate...

Tata Communications takes driver’s seat in ABB FIA Formula E World...

Global commtech company Tata Communications has signed a multi-year deal with Formula E, becoming the official broadcast distribution provider to the ABB FIA Formula...

Premier League close to completing £488m partnership extension with EA 

The Premier League is expected to soon close an expansion to its partnership contract with video game publisher Electronic Arts (EA).As reported by Sky...

Italian flat races to bolster SIS’ international offering

SIS (Sports Information Services) is adding flat horse racing in Italy to its services, including group and listed racing.Aiming to boost its international offering,...

beIN Media secures MENA broadcasting rights to CONMEBOL matches

Global sports and entertainment platform beIN Media Group has acquired the broadcasting rights to South America’s biggest football clashes.For at least the next three...

12 County Cricket sides team up with NFT platform FanCraze

Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most...

F1 boss Stefano Domenicali: ‘We can’t overreact because someone is pushing...

In an exclusive interview with Sky Sports, Stefano Domenicali has underlined that the organisation is ‘very welcoming of everyone that is bringing value to...

iPRO to be ‘part of huge growth in UK Basketball’ with...

Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner.The collaboration also underlined...

AEW to appear on ESPN for fans in Australia, New Zealand...

ESPN has secured exclusive broadcast rights to American professional wrestling promotion, All Elite Wrestling (AEW).From 16 February, the channel will broadcast matches and further...

Vitality enhances netball links by sponsoring first World Cup in Africa

Vitality has again been revealed as the title sponsor for the upcoming Vitality Netball World Cup.Taking place at the Cape Town International Convention Centre...