BIU enhances integrity efforts with Sportradar deal
The global governing body of biathlon, the International Biathlon Union (IBU), has partnered with Sportradar in a bet monitoring arrangement.A multi-year contract, the agreement...
Mastercard enhances support of CONMEBOL competitions
Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard.The deal includes sponsorship of the CONMEBOL Libertadores in the...
Pegasus World Cup continues to grow interest internationally
This weekend’s $3m Pegasus World Cup presented by Baccarat (G1) is set to be shown in more than 135 territories via a collaboration with...
RED Canids to digitally engage further gamers with Rivalry
Brazilian esports organisation RED Canids has inked a ‘multifaceted’ agreement with sports betting and media company Rivalry.As the pair collaborate on various physical and...
Dortmund builds on crypto knowledge with enhanced Coinbase deal
Borussia Dortmund has expanded its relationship with Coinbase as the firm becomes a premium partner of the Bundesliga club. The collaboration, which originally began in...
PGA Tour to further identify suspicious activity in two integrity deals
The PGA Tour has announced two new partnerships that aim to enhance monitoring capabilities as part of an expanded PGA Tour Integrity Program. An agreement...
The World Cup hat trick – marketing, engagement and product power
Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...
FA suspends Chris Maguire following 52 illegal bets
Chris Maguire has been suspended by the FA from all football activities for six weeks.The news is consequential of the Scottish player’s multiple breaches...
NBA and WNBA take VR to ‘a new level’ with enhanced...
The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset.Aiming to ‘bring the excitement of professional basketball in...
Pickleball grows in US with ‘historic’ ESPN and CBS Sports deals
The Association of Pickleball Professionals (APP) has announced media rights deals with CBS Sports and ESPN.The channels will broadcast hundreds of hours of APP...