UK sports designated £300m summer rescue package in 2021 Budget
UK ministers have tabled a £300 million sports summer recovery package for British sports, which will provide much needed financial support for English cricket,...
New webinar series for brand, marketing and communications specialists
SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...
With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...
2021 Women’s Rugby World Cup poised for postponement
The 2021 Women’s Rugby World Cup in New Zealand is set to be postponed to 2022 due to the ‘challenging COVID landscape’.
The tournament, which...
DoorDash expands sponsorship presence with Nascar deal
Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar.
The agreement...
Joe Cole aligns with Nova88 in brand ambassador deal
Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador.
To mark the partnership, Nova88 will release a series of...
Date set for Canal+ and LFP court ruling
A Parisian court has set a date for the legal decision regarding the legal case between pay-TV broadcaster Canal+ and the French Professional Football...
New Balance agrees Ligue 1 Lille kit extension
New Balance has secured an extension to its agreement with Ligue 1 club LOSC Lille to continue serving as the French team’s kit supplier.
The...
San Antonio Spurs boosts fan engagement ahead of arena reopening
The San Antonio Spurs confirmed the signing of an agreement with payments platform Tappit, boosting fan engagement and safety capabilities ahead of the reopening...
PSG aligns with Fonbet for sports betting collaboration
Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region.
Under...