FIFA helps players ‘find their Calm’ in mindfulness and meditation deal
FIFA has revealed that Calm will be the official mindfulness and meditation product of the FIFA World Cup 2022, FIFA Women’s World Cup 2023...
Fenway Sports Group to sell Liverpool FC
Fenway Sports Group (FSG) are inviting offers for the sale of Liverpool FC, The Athletic’s David Ornstein has revealed.The organisation has been in charge...
Report: UFC fight under investigation after sportsbooks raise suspicions
Betting monitoring firm US Integrity has launched an investigation into a UFC fight which took place on Saturday, as reported by ESPN.The sports media...
England squad-hopeful Ivan Toney responds to betting allegations
Ivan Toney is being investigated by the FA over allegations that he has been betting on football, The Sun claims.The inquiry into the offences...
Gracey Chen, Bitget: Messi as an ambassador in the World Cup...
As global eyes are drawn to Qatar for international football’s landmark event, Bitget announced a collaboration with Lionel Messi as he looks to lead...
Extended World Snooker Tour and ITV deal ‘fantastic for the sport’
The World Snooker Tour (WST) has extended its media rights partnership with ITV for at least the next two years.The channel will continue to...
FC Barcelona signs first gluten free food partnership with ZENB
FC Barcelona has signed gluten free food brand, ZENB, as the club’s latest regional partner for the next four years.The brand is the first...
Heineken Silver revealed as title sponsor of F1 Las Vegas Grand...
The Formula One Las Vegas Grand Prix has announced Heineken Silver as the title race partner of the 2023 competition.The event, rebranded to the...
Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.Team Vitality’s CS:GO...
Entain Australia begins its reduction of sports sponsorships
Sportspersons in Australia are to no longer carry the logos of Entain’s Ladbrokes and Neds brands.The move, which is part of a greater reduction...