Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership. The digital sports platform will now assume operations of...
Baseball United grows the game in Pakistan as West Asia Cup...
Baseball United has announced a partnership with the Pakistan Federation Baseball in the aim of developing the game across the region. The first stage in...
Sportradar streams ABL matches via first-time OTT platform
Baseball Australia has announced a new streaming platform in partnership with Sportradar.With an aim of growing the Australian Baseball League (ABL) on a global...
UIBL rebrands as Baseball United following ‘incremental’ funding and takeover
The United International Baseball League (UIBL) has been renamed following both a recent change in ownership and a new funding round.Now called Baseball United,...
FOX Sports exclusively streams 2023 World Baseball Classic to the US
FOX Sports has revealed an exclusive, multi-platform deal to broadcast the 2023 World Baseball Classic to fans in the US. Beginning from stadiums in Japan,...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.As...
MLB introduces CBD sponsorship in ‘first for big-league sports’
MLB has confirmed CBD company, Charlotte's Web, as the league’s first-ever cannabis sponsor, according to reports.As plans go ahead to promote the business at...
BBC airs Red Sox-Yankees this weekend in five-year MLB deal
The BBC has announced that it is going to broadcast the Red Sox-Yankees game this Saturday as part of a new five-year deal with...
Orioles partners Fanatics for a more ‘diverse inventory’ of top brands
The Baltimore Orioles have announced a partnership that sees digital sports platform Fanatics become the team’s official end-to-end omnichannel retail partner starting next year. Fanatics,...
Blue Jays push for ‘viewer friendly’ stadium in $300 million investment
Rogers Centre, home of the Toronto Blue Jays, is undergoing a $300 million renovation project that will take place over the next two offseasons.The...