Major US sports leagues combine for responsible advertising principles
MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...
NFL and MLB available on Peacock to view in VR via...
Viewers of NBC’s streaming platform Peacock will now be able to watch National Football League (NFL) and Major League Baseball (MLB) games through virtual...
T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...
MLB strikes Imagine deal for ‘unmatched’ baseball content
Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...
YES Network launches primetime sports streaming subscription service
The Yankee Entertainment and Sports Network (YES) has released its latest subscription product where fans can enjoy some of the most anticipated sports matches...
MLB and Booking.com partner to ‘simplify’ the fan travel experience
Major League Baseball (MLB) has announced Booking.com as the official online travel partner of the league for the upcoming 2023 season. Both firms are engaged...
Chapter 11 bankruptcy filed by Diamond Sports Group with $8.67bn in...
Bally Sports operator Diamond Sports Group has filed for protection from bankruptcy after missing payments on its debt. Filing for Chapter 11 protection was most...
Boston Red Sox selects BetMGM as official sports betting partner
Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season. This comes...
FanDuel eyes nationwide exposure in MLB collaboration
Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America.As part of the deal, which sees the operator...
MLB agrees deal for SeatGeek to become its official ticketing partner
Major League Baseball (MLB) has agreed a new long-term partnership agreement with online ticket exchange SeatGeek to become the league’s official ticketing partner. SeatGeek takes...