Dallas Cowboys launches NFL-inspired themes in partnership with Aristocrat Gaming
The Dallas Cowboys have agreed a new multi-year partnership with global gaming firm Aristocrat Gaming that enables fans to bet on slots inspired by...
Smith Entertainment Group brings the NHL to Utah
Smith Entertainment Group has finalised an agreement to establish an NHL franchise in Utah, following the approved transfer of the Arizona Coyotes' franchise in...
Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...
Sportsbreak.com renews NFL partnership amid popularity surge
Sports travel operator Sportsbreak.com has renewed its partnership with the NFL to offer ticket-inclusive packages for the 2024 International Games in London.Following the agreement,...
NHL signs Intuit Quickbooks in Canada-facing partnership
The NHL has signed a deal with Intuit Quickbooks towards the close of a widely-viewed and commercially successful season in 2023/24.Intuit Quickbooks has been...
San Diego Padres’ Tucupita Marcano banned by MLB for life
Major League Baseball (MLB) has taken enforcement actions against five players across four teams for individual violations of its betting rules.The most notable disciplinary...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
TKO unites WWE and UFC event teams to seize revenue opportunities
TKO Group Holding (TKO) has combined the UFC and WWE Live Events teams into one unit to bolster its live events portfolios.Following the merger,...
NFL increases debt limit for new buyers to $1.4bn
At spring meetings in Nashville, the NFL's 32 owners approved an increase to the debt limit to make it easier to finance ownership transactions.The...
Jets & Bears praise impact of Girls Flag league after second...
The New York Jets and the Chicago Bears celebrated the successful second year of the Jets and Bears NFL Girls Flag league with a...