NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
Jets expand UK presence with Sky Sports deal
The New York Jets have entered into a broadcast partnership with Sky Sports for the 2022 NFL season.
The new collaboration provides fans with Jets...
Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor.
In depth, the deal includes the...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.
The deal sees the Super...
BBC airs Red Sox-Yankees this weekend in five-year MLB deal
The BBC has announced that it is going to broadcast the Red Sox-Yankees game this Saturday as part of a new five-year deal with...
Boston Bruins finds first ever jersey patch partner in Rapid7
The Boston Bruins revealed a multi-year partnership with Rapid7 which became the first-ever official jersey patch partner of the NHL team.
Beginning with the 2022-23...
BetMGM and NBC Sports engage with further NFL fans via FNIA
BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and...
Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...
Philadelphia Eagles and Unibet enhance growth in the ‘emerging online space’
The Philadelphia Eagles and Kindred Group have extended their partnership which sees Unibet now serve as the team’s official casino, online casino games and...
NFL returns to TV2 for Danish fans
The NFL has formed a broadcast agreement which sees the sport mark its return to TV2 for Danish fans.
Previously on Viaplay, TV 2 PLAY...