NFL cleared of $4.7bn lawsuit over accused inflated Sunday Ticket prices
A US judge has sensationally reversed the NFL’s antitrust lawsuit placed against it and had it thrown out due to customer accusations over antitrust...
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
The Los Angeles Dodgers has agreed to a new partnership agreement with AFEELA, the automotive brand created by Sony Honda Mobility. The partnership will see...
New York Yankees latest MLB team to join casino group’s sports...
The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...
T-Mobile gears up for MLB All-Star Week bringing 5G to all...
T-Mobile will provide 5G connectivity to all those in attendance at Global Life Field for the upcoming MLB All-Star Week. The mobile carrier will integrate...
Disney CEO Iger & wife on course for record $250m Angel...
Multiple reports are surfacing in the US that Disney CEO Bob Iger and his wife Willow Bay are on the cusp of making a...
NASCAR enters the world of Fortnite to showcase new interactive racing...
NASCAR will debut a new “one of a kind” racing game built in the hugely popular video game Fortnite. Developed in partnership with UK metaverse...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
Messi effect and World Cup fever driving MLS attendance to new...
The US is becoming more and more receptive to association football, or soccer as it is referred to locally, if the latest attendance figures...
Birmingham City & Wrexham propose hosting League One game in US
North American owners of both Birmingham City and Wrexham AFC have proposed hosting a League One fixture in the US for next season. This would...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...