SheBelieves Cup breaks Fox Sports viewing audiences
The US women’s national team's (USWNT) triumph over Canada in the group stages of the SheBelieves Cup broke viewing records for the competition on...
Fans to return to sporting venues by mid-May PM confirms
Sports clubs will be able to host spectators from 17 May under Prime Minister Boris Johnson’s four-stage roadmap to exit lockdown.Addressing the House of...
SheBelieves Cup scores landmark international distribution
The 2021 edition of the SheBelieves Cup will be broadcast in 27 countries outside of the US as part of a record distribution deal.The...
Southampton FC launches official app via Realife Tech
Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.The app will connect the...
Premier League CEO ‘confident’ fans will return by next season
The Premier League has not ruled out hosting fans in sporting venues at live games before the end of the 2020/21 season, according to...
Colchester United becomes latest club to partner with Low6
League Two club Colchester United FC has partnered with mobile betting and app developer Low6 to launch the U’s Pick app for its fans.Nicknamed...
TikTok builds on recent sports partnerships with UFC deal
Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships.As a result of the multi-year agreement,...
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
Tottenham Hotspur has extended its ‘first of its kind’ agreement with ticketing technology firm Ticketmaster.Through the partnership, the sales and distribution company will develop...
Premier League extends live programming until fans can return
The Premier League will show all remaining matches from the 2020/21 season in the UK until supporters can return to stadiums.The English top-flight has...
Forest Green Rovers partners with SKOOT for carbon neutral future
EFL League Two club Forest Green Rovers has forged a partnership with carbon negative mobility app SKOOT.Under the terms of the agreement, which marks...