Premier League CEO ‘confident’ fans will return by next season
The Premier League has not ruled out hosting fans in sporting venues at live games before the end of the 2020/21 season, according to...
Colchester United becomes latest club to partner with Low6
League Two club Colchester United FC has partnered with mobile betting and app developer Low6 to launch the U’s Pick app for its fans.Nicknamed...
TikTok builds on recent sports partnerships with UFC deal
Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships.As a result of the multi-year agreement,...
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
Tottenham Hotspur has extended its ‘first of its kind’ agreement with ticketing technology firm Ticketmaster.Through the partnership, the sales and distribution company will develop...
Premier League extends live programming until fans can return
The Premier League will show all remaining matches from the 2020/21 season in the UK until supporters can return to stadiums.The English top-flight has...
Forest Green Rovers partners with SKOOT for carbon neutral future
EFL League Two club Forest Green Rovers has forged a partnership with carbon negative mobility app SKOOT.Under the terms of the agreement, which marks...
‘More than a betting brand’: How Italian operators are evolving sports...
With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media...
Serie A extends Mena rights deadline whilst clubs press for domestic...
Lega Serie A has postponed the bid for the broadcast rights to the Italian top flight in the Middle East and North Africa (Mena)...
Amazon expands sporting presence with FPF agreement
American online retailer Amazon has further expanded its presence in the field of sports via an ecommerce agreement with the Portuguese Football Association (FPF).As a result...
National Lottery backs GB women’s football ahead of Tokyo 2020
The National Lottery has pledged its support to Great Britain women’s football at this year’s rescheduled Tokyo 2020 Olympic Games.The partnership and investment, overseen...