EFL and title partner Sky Bet launch £6m initiative to support...

Sky Bet the English Football League (EFL) have announced the launch of the Building Foundations Fund to provide £6m towards community projects across England...

SBC Media provides unique insight into sports sponsorship with ‘Behind The...

Betting and gaming industry media specialist SBC Media has announced the latest addition to its stable of podcasts with the launch of Behind the...

49ers sign Foliatti Casino as partner to strengthen the club’s presence...

The NFL's San Francisco 49ers have announced a new partnership with Mexico-based casino brand Foliatti Casino.This will aim to increase the 49ers’ presence in...

OKTAGON, CEO, Pavol Neruda: becoming the Champions League of European MMA 

On the eve of the promotion’s debut UK event at the AO Arena in Manchester, OKTAGON CEO Pavol Neruda is immensely excited about the...

IMG selected by Club América to strengthen the club’s visibility in...

Mexico City football team Club América has announced the appointment of IMG as its commercial partnership agency. The agreement will allow IMG to focus on...

Why ‘it’s time’ for LatAm betting operators to embrace UFC

Idolising the likes of Julio César Chávez, Alexis Argüello and Marco Antonio Barrera, combat sports has always enlivened the passion of Latin American sports...

UFC’s Sean O’Malley to star in PrizePicks’ latest DFS launch

UFC bantamweight king, ‘Suga’ Sean O’Malley will star in PrizePicks’ launch of its daily fantasy sports world championships throughout November.Taking place between November 5-19, the...

FC Bayern Basketball nets betting sponsorship with Interwetten 

Sports betting provider Interwetten has signed a new deal with FC Bayern München Basketball (FCBB), becoming the club’s platinum betting partner for three years...

Leeds United unveils ‘exciting’ new sports betting partner 12BET

Leeds United FC has unveiled its latest sports betting partner as European and Asia Pacific operator 12BET. The firm joins the club at a moment...

DAZN extends F1 broadcasting rights in Spain for three more seasons 

DAZN has acquired the exclusive rights to show the next three seasons of Formula 1 to motorsport fans in Spain until 2026. The extended deal...