British Basketball League extends Sky Sports broadcasting deal
The British Basketball League (BBL) has agreed to extend its broadcasting rights deal with Sky Sports for a fourth consecutive season for both its...
YouTube makes NFL debut with minimal viewer complaints
The new NFL season coincided with the launch of Google’s YouTube NFL Sunday Ticket, which broadcasted out-of-market games for the first time. Viewers who tuned...
SportyBet and Real Madrid launch new ad campaign to show ‘the...
Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...
Conference USA signs IMG ARENA as official data streaming partner
Intercollegiate athletic league Conference USA (CUSA) has assigned sports technology and betting data provider IMG ARENA as the league’s football, men’s and women’s basketball...
BetMGM returns to Foxx for new NFL season
BetMGM has once again teamed up with Jamie Foxx to showcase the excitement of placing a bet in a new promotional video. Foxx’s advert will...
Lotto Sport picks up Cricket South Africa kit manufacturing deal
Cricket South Africa (CSA) has revealed Italian sports apparel manufacturer Lotto Sport as its latest official kit producer. The first public showcase of the new...
Turkish Airlines EuroLeague secures Spanish audience with Movistar Plus+ deal
Broadcasting company Movistar Plus+ has been revealed as the new TV partner of EuroLeague Basketball in Spain. The Telefonica-owned media provider will give basketball fans...
OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4
European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK. As part of the deal, all OKTAGON MMA...
NHL’s Penguins secure regional broadcasting through SportsNet Pittsburgh acquisition
NHL team the Pittsburgh Penguins will be able to televise all their games locally thanks to their newly-acquired SportsNet Pittsburgh network. The Penguins acquired the...
Better Collective marks ‘important’ Brazilian entry with Torcedores.com acquisition
Digital sports media group Better Collective has finalised the acquisition of Brazilian sports media platform Torcedores.com. The deal will help strengthen Better Collective’s footprint in...