Flutter elevates support for grassroots sport
Flutter Entertainment has recommenced its ‘Cash4Clubs’ commitment, backing amateur sports clubs and organisations across the UK. Kicking-off the Cash4Clubs 2023 programme, Flutter has pledged to donate £200,000 to community...
FIBA Basketball World Cup 2023 rakes in ‘record-breaking’ engagement
The latest viewership figures from the FIBA Basketball World Cup 2023 confirm that it was the most successful event to date in FIBA’s history. Spanning...
ICC & NEAR Foundation provide Web3 functions for 2023 World Cup
The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan...
PSG renews Hisense deal to continue enhancing the viewing experience
Electronics and appliances entity Hisense has extended its sponsorship with Ligue 1 champions Paris Saint-Germain for another two years. The agreement between the two organisations,...
Miami Marlins teams up with TicketRev for an ‘innovative ticket experience’
Live event ticketing platform TicketRev has announced its first professional sports partnership with the MLB’s Miami Marlins, offering fans new ways to buy game...
AC Milan unveils two new sponsors to fuel Asian expansion
Italian football club AC Milan has revealed two new betting partnerships that are set to increase the club’s visibility across Asia. The first partner was...
WWE and UFC co-venture TKO set to accelerate growth of both...
Endeavor Group - the parent company of World Wrestling Entertainment (WWE) - has revealed the launch of a new corporate entity titled TKO Group...
Oklahoma City Thunder commits to 25 years in new arena
NBA franchise the Oklahoma City Thunder have revealed plans to remain in the city as part of the city’s commitment to building a new...
British Basketball League extends Sky Sports broadcasting deal
The British Basketball League (BBL) has agreed to extend its broadcasting rights deal with Sky Sports for a fourth consecutive season for both its...
YouTube makes NFL debut with minimal viewer complaints
The new NFL season coincided with the launch of Google’s YouTube NFL Sunday Ticket, which broadcasted out-of-market games for the first time. Viewers who tuned...