Tyson Fury vs Francis Ngannou lands global deal with DAZN
Tyson Fury’s much anticipated collision with Francis Ngannou will be broadcast live worldwide on DAZN PPV (excluding UK, Ireland, US and Canada).The 10-round boxing...
LeoVegas launches North East recruitment strategy with Newcastle United
LeoVegas Group has started a regional campaign in the North East to try and attract employees with the help of local football giants Newcastle...
PFL partners with Bets.io on ‘the road to Africa’
iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its "Road to PFL Africa”.Bets.io and...
British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...
Misfits Boxing: tapping into the fan engagement of KSI and Logan...
This Saturday marks the most significant event in the history of influencer boxing, as Manchester plays host to KSI, Logan Paul, Dillon Danis and...
Charlotte Hornets and MeetKai invite fans to the first virtual NBA...
The Charlotte Hornets are teaming up with conversational AI firm MeetKai to launch the first NBA virtual fan shop.According to MeetKai, the new digital...
CMS: Crypto tokens should be eradicated from football
A report by the Culture Media Sport Committee has taken aim at sports clubs utilising digital tokens to boost fan engagement, warning over the...
AFA announces American Express as official card for national teams
The Argentine Football Association (AFA) has named American Express as the official card for the men’s senior, women’s senior and youth national teams. The partnership...
AC Milan steps up fan interactions with new Fanblock partnership
AC Milan has teamed up with entertainment platform Fanblock to bring Rossoneri fans the next level of digital engagement with their favourite team.Being Fanblock’s...
FIFA opens up bids for 2034 World Cup with Saudi Arabia...
Saudi Arabia has now officially entered the race to host the 2034 FIFA World Cup after the football body opened the process last week. In...