‘The Messi Experience’ epitomises star’s effect on US soccer
Lionel Messi is capturing the imagination of the US sporting world and is set to continue through an interactive multimedia experience detailing the Argentinian’s...
Serie A rights remain short of previous years as DAZN and...
The value of Serie A broadcast rights are edging up but remain short on previous years, according to a report by Bloomberg.Both DAZN and...
Netflix greenlights racers-golfers showdown to celebrate F1 Las Vegas Grand Prix
Broadcasting service company Netflix will pit racing drivers and golfers against each other in an event commemorating the inaugural Formula 1 Las Vegas Grand...
Tyson Fury vs Francis Ngannou lands global deal with DAZN
Tyson Fury’s much anticipated collision with Francis Ngannou will be broadcast live worldwide on DAZN PPV (excluding UK, Ireland, US and Canada).The 10-round boxing...
LeoVegas launches North East recruitment strategy with Newcastle United
LeoVegas Group has started a regional campaign in the North East to try and attract employees with the help of local football giants Newcastle...
PFL partners with Bets.io on ‘the road to Africa’
iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its "Road to PFL Africa”.Bets.io and...
British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...
Misfits Boxing: tapping into the fan engagement of KSI and Logan...
This Saturday marks the most significant event in the history of influencer boxing, as Manchester plays host to KSI, Logan Paul, Dillon Danis and...
Charlotte Hornets and MeetKai invite fans to the first virtual NBA...
The Charlotte Hornets are teaming up with conversational AI firm MeetKai to launch the first NBA virtual fan shop.According to MeetKai, the new digital...
CMS: Crypto tokens should be eradicated from football
A report by the Culture Media Sport Committee has taken aim at sports clubs utilising digital tokens to boost fan engagement, warning over the...