Logan Paul’s Prime continues sponsorship push with Haaland
Manchester City forward Erling Haaland has become the latest face of PRIME Hydration - the beverage line launched by media personalities Logan Paul and...
IMG strengthens sports production with double appointment
IMG has confirms the appointments of Sally Brown and Steve Rudge to lead the development of its multisport content production unit for its global sports portfolio.Announced in the ‘newly...
New York Jets and Sportsbreaks partner to bolster UK engagement
The NFL’s New York Jets has announced a partnership with sports travel brand Sportsbreaks.com to offer its UK fans trips to watch the team...
ViewLift secures Vegas Golden Knights deal ahead of NHL season start
NHL side Vegas Golden Knights has entered a multi-year partnership with media platform ViewLift that includes the streaming of all locally-broadcasted VGK games.It means...
Bundesliga extends Next Media deal to expand on ‘500%’ growth in...
The German Football League has announced an early renewal of its Bundesliga lease contract with Vietnamese broadcaster Next Media Solutions JCS (Next Media) just...
AFA signs trading platform XTrend as new regional sponsor
The Argentine Football Association (AFA) has signed a partnership deal with forex broker XTrend to become a regional sponsor of the country's national team.This...
La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism
Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi...
La Liga and Globant enlist Microsoft’s AI to transform the league
Spain’s La Liga and IT service company Globant is partnering with Microsoft to harness the latter’s AI services for a range of engaging activations.The...
YouTube reveals features for NFL Sunday Ticket
YouTube has outlined several packages and features that will encompass its first year of broadcasting NFL games for the upcoming 2023-24 season.Along with a...
AFC Bournemouth reveals new food promotion with UberEats
The Premier League’s AFC Bournemouth has extended its partnership with online food delivery service UberEats for the 2023-24 season. Maintaining its position as The Cherries’...