David Highhill: NFL will ‘remain thoughtful’ on relationship with sports betting

Prior to the 2022 NFL season, the the league's Vice President and General Manager of Sports Betting, David Highhill discussed the responsibilities in his...

Insider Sport’s Quotes of the Year Part Two: Hitting shots...

Football was a big focus for the IS team this year, unsurprisingly given the hype and success of the UEFA Women’s Euros and the...

Aston Villa to enhance matchday experiences with William Hill

Aston Villa FC has announced that William Hill has become the club’s official in-stadium betting partner.For the next two EFL seasons, the pair will...

Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...

With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...

XFL introduces ZOA Energy to its list of league partners

The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league. The news...

Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content

With online abuse being an increasing problem since the rise of social media, moderators have been the main solution to-date, but they are becoming...

M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić

Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season.The deal...

England vs France watched by record 23m viewers

ITV has reported that its broadcast of the England vs France World Cup match on Saturday was watched by 23 million people.Now the channel’s...

Arsenal targets the digital marketplace with LABS Group

Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...

Fans at LA Rams’ SoFi stadium first to experience real-world AR

The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.Available both at the stadium and at home, the...