Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.Team Vitality’s CS:GO...
ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane.The new hire aims to give an...
Celtic FC enlists William Hill to operate in-stadia betting offering
Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner. As a result, William Hill...
HBA further bolsters reach of Australian and American racing
Maintaining momentum on its goal of enhancing global horse racing coverage, HBA Media distributed broadcast rights for the Lexus Melbourne Cup and Breeders’ Cup...
Buzzer and ATP Media serve ‘varying fan interests’ via short form...
ATP Media and Buzzer have formed a partnership to distribute short-form live tennis match content.The mobile platform aims to underscore its commitment to ‘serving...
DRL members to ‘cash in’ on experiences with PointsKash
The Drone Racing League (DRL) has announced a five-year loyalty-rewards partnership with PointsKash, a blockchain-enabled conversion platform.As the professional drone racing property aims to...
Esports’ Torte de Lini to create further exclusive Dota 2 content...
Michael Yossef Cohen-Palacio - an active member in the gaming scene - has formed a deal with GG.BET in the aim of growing and...
Robbie Keane shares opinions on the World Cup as Betway ambassador
Robbie Keane has been named Betway’s latest ambassador, as the ex-Premier League star will provide insights to football fans with regular blog posts.The Irish...
Messi enters the world of crypto under Bitget partnership
Lionel Messi has entered into a partnership with cryptocurrency exchange platform, Bitget, which kicks off with a film production a month before the FIFA...
Sam Allardyce introduces World Cup-themed podcast with Checkd Media
A World Cup-themed podcast series is being launched by Checkd Media - No Tippy Tappy Football with Sam Allardyce, sponsored by William Hill.Beginning today...