Sevilla FC boosts Southeast Asia popularity via Khelraja betting deal
Sevilla FC has linked with sports betting, casino and esports betting platform, Khelraja, which becomes the club’s official Asian iGaming partner.The deal aims to...
Six Nations Rugby debuts Sportable Gilbert Smart Ball in Autumn Nations Series
Six Nations Rugby has partnered with Sportable to utilise the UK-based sports technology and data science business’ Smart Gilbert Rugby Ball.The 2022 Autumn Nations...
Conor McGregor represents me88 in Southeast Asia
Conor McGregor has become the official brand ambassador for online betting platform, me88, in the Southeast Asian region.The Irish professional mixed martial artist fighter...
TDI and Sportradar create enhanced experiences for tennis fans
Tennis Data Innovations (TDI) and Sportradar have made the decision to expand the distribution of official ATP Tour and ATP Challenger Tour tennis data.Aiming...
NBA builds on success of reaching younger audiences with Buzzer
Mobile platform for short-form live sports, Buzzer, has renewed multi-year partnerships with the NBA and WNBA. The platform will continue to distribute the live out-of-market...
Six Nations and Sage offer greater insights from the on-field action
Six Nations Rugby has announced a partnership with software company Sage to bring fans greater insights into the game.Spanning the Autumn Nations Series, Guinness...
Meta debuts first Premier League sports apparel for avatars with LFC
Liverpool FC (LFC) has formed an agreement with Meta which allows fans to customise their own digital avatars in official club colours.As LFC becomes...
Barça to wear Drake logo as ‘music and football comes together’
FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.As...
UFC Fight Pass introduces ‘VR views of all the action’ with...
UFC Fight Pass will be delivering live and on-demand MMA events in VR via Meta’s Horizon Worlds - an immersive social experience app.Available for...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.As...