Mike Tyson clinches BRBET brand ambassador deal
Mike Tyson has been named as a regional ambassador for gambling company, BRBET, in Brazil.The partnership - announced by Entourage Sport & Entertainment, a...
Blockchain reaches all depths of sport in new SailGP fan-owned team
Bernoulli | Locke has announced that it is producing a SailGP fan-owned racing team across Bermuda and the Caribbean.The company is a member-based community...
Cricket Australia and Woolworths continue to encourage ‘next gen of cricketers’
Cricket Australia has announced a two-year extension to its partnership with Australian retail and supermarket company, Woolworths.Woolworths will continue to obtain the naming rights...
BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”
Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million.This...
Messi expands crypto links with Sorare
Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador.https://twitter.com/Sorare/status/1590337343902580738CNBC reported that the Paris Saint-Germain forward...
Leyton Orient aids East London SMEs in starting ELEVEN partner programme
Leyton Orient has formed a collaboration with Eleven Sports Media to help the growth of local businesses across the East End of London.The new...
Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.Team Vitality’s CS:GO...
ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane.The new hire aims to give an...
Celtic FC enlists William Hill to operate in-stadia betting offering
Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner. As a result, William Hill...
HBA further bolsters reach of Australian and American racing
Maintaining momentum on its goal of enhancing global horse racing coverage, HBA Media distributed broadcast rights for the Lexus Melbourne Cup and Breeders’ Cup...