BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”
Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million.This...
Messi expands crypto links with Sorare
Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador.https://twitter.com/Sorare/status/1590337343902580738CNBC reported that the Paris Saint-Germain forward...
Leyton Orient aids East London SMEs in starting ELEVEN partner programme
Leyton Orient has formed a collaboration with Eleven Sports Media to help the growth of local businesses across the East End of London.The new...
Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.Team Vitality’s CS:GO...
ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane.The new hire aims to give an...
Celtic FC enlists William Hill to operate in-stadia betting offering
Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner. As a result, William Hill...
HBA further bolsters reach of Australian and American racing
Maintaining momentum on its goal of enhancing global horse racing coverage, HBA Media distributed broadcast rights for the Lexus Melbourne Cup and Breeders’ Cup...
Buzzer and ATP Media serve ‘varying fan interests’ via short form...
ATP Media and Buzzer have formed a partnership to distribute short-form live tennis match content.The mobile platform aims to underscore its commitment to ‘serving...
DRL members to ‘cash in’ on experiences with PointsKash
The Drone Racing League (DRL) has announced a five-year loyalty-rewards partnership with PointsKash, a blockchain-enabled conversion platform.As the professional drone racing property aims to...
Esports’ Torte de Lini to create further exclusive Dota 2 content...
Michael Yossef Cohen-Palacio - an active member in the gaming scene - has formed a deal with GG.BET in the aim of growing and...