Southampton FC nets new sleeve sponsorship
Southampton FC has revealed its new official sleeve partnership with Hampshire-based freight shipping company Mairon Freight UK. With over 25 years of experience in the...
Logan Paul’s Prime continues sponsorship push with Haaland
Manchester City forward Erling Haaland has become the latest face of PRIME Hydration - the beverage line launched by media personalities Logan Paul and...
IMG strengthens sports production with double appointment
IMG has confirms the appointments of Sally Brown and Steve Rudge to lead the development of its multisport content production unit for its global sports portfolio.Announced in the ‘newly...
Juventus taps into growth of women’s football with new partnership
Juventus FC has announced female lifestyle magazine Fem as the new front-of-shirt sponsor of its women’s team.News about the partnership was announced just ahead...
Ronaldo takes a trip down the multiverse in new Betfair ad
Brazilian football legend Ronaldo Naźario featured in Betfair’s latest marketing campaign in a video briefly documenting the player’s life and what could have been. The...
Newcastle United lands Sportsbet.io collaboration
Newcastle United has announced a multi-year collaboration with Sportsbet.io, expanding its group of partners in a new era for the club.Sportsbet.io, part of Yolo...
Neymar makes move into equestrian with Horse Team
Brazilian football icon Neymar Jr. is joining forces with Portuguese equestrian business group Horse Team in what has been described as a “historic” moment...
Mastercard named headline sponsor of ICC Cricket World Cup
The International Cricket Council (ICC) has announced that Mastercard has become the global partner for the 2023 Men’s Cricket World Cup. Set to take place...
New York Jets and Sportsbreaks partner to bolster UK engagement
The NFL’s New York Jets has announced a partnership with sports travel brand Sportsbreaks.com to offer its UK fans trips to watch the team...
ViewLift secures Vegas Golden Knights deal ahead of NHL season start
NHL side Vegas Golden Knights has entered a multi-year partnership with media platform ViewLift that includes the streaming of all locally-broadcasted VGK games.It means...