UEFA & Heineken renew lengthy Champions League partnership
As the UEFA Champions League commences this week, the European footballing body and Heineken have announced an extension to their long-running partnership. Heineken will remain...
Liverpool announces UPS as official global shipping partner
Liverpool FC and UPS have announced a new multi-year partnership, with the latter becoming the Premier League club's first official global logistics and shipping...
Jacksonville Jaguars partners with Ebury ahead of UK games
The NFL’s Jacksonville Jaguars has announced a partnership with financial technology firm Ebury to become the franchises FX transfer partner. Ebury will become the preferred...
AC Milan unveils two new sponsors to fuel Asian expansion
Italian football club AC Milan has revealed two new betting partnerships that are set to increase the club’s visibility across Asia. The first partner was...
Wolves and LeoVegas embark on new training kit sponsorship deal
Wolverhampton Wanderers has has agreed a deal with betting operator LeoVegas to become the club’s official training kit partner. LeoVegas branding will appear on the...
BetVictor backs Joe Joyce ahead of heavyweight rematch
Ahead of his pivotal rematch with Zhilei Zhang, Joe Joyce has announced a new collaboration with BetVictor.The operator has become the official betting partner...
WWE and UFC co-venture TKO set to accelerate growth of both...
Endeavor Group - the parent company of World Wrestling Entertainment (WWE) - has revealed the launch of a new corporate entity titled TKO Group...
Oklahoma City Thunder commits to 25 years in new arena
NBA franchise the Oklahoma City Thunder have revealed plans to remain in the city as part of the city’s commitment to building a new...
British Basketball League extends Sky Sports broadcasting deal
The British Basketball League (BBL) has agreed to extend its broadcasting rights deal with Sky Sports for a fourth consecutive season for both its...
Ganten secures partnership extension with FIBA
FIBA Basketball has renewed its partnership with Asian water brand Ganten until at least 2027, which will also cover the FIBA Basketball World Cup...