Manchester United gets smart with latest collaboration
The strengthening of Manchester United’s sponsorship portfolio has continued with the club entering into a new partnership with Paul Smith.The deal means that the...
Jackpocket enters Massachusetts stage with “historic” Red Sox deal
Major League Baseball (MLB) team Boston Red Sox has signed a multi-year partnership with US lottery app, Jackpocket. As part of the deal, Jackpocket becomes...
Unibet seals multi-million pound deal to remain Champion Hurdle sponsor
Betting firm Unibet has agreed to extend its headline sponsorship of the Unibet Champion Hurdle for five more years in a multi-million pound deal...
AFC Bournemouth reveals new food promotion with UberEats
The Premier League’s AFC Bournemouth has extended its partnership with online food delivery service UberEats for the 2023-24 season. Maintaining its position as The Cherries’...
DAZN furthers women’s sport commitment with ata football acquisition
Sports entertainment platform DAZN has completed the acquisition of women’s sport content curator ata football. The latest from DAZN reinstates the company’s commitment to investing...
OlyBet inks official partnership with Ryder Cup
OlyBet has been officially announced as the European betting partner of the Ryder Cup. On the back of a successful partnership between OlyBet Group and...
Serie A rights can be vital for betting engagement
News that the betting rights of Lega Serie A will be revised should engage the attention of any firm ‘worth their salt’ according to...
Wolves reveal 6686 sport as new sleeve sponsor during Man United...
As Manchester United welcomed the first game of the new Premier League season at Old Trafford, their opponents Wolves revealed its new sleeve partner...
Burnley FC taps into Web3 in new Rapidz partnership
Burnley FC has enlisted Rapidz to its growing portfolio of partners to become the club’s new blockchain partner. The Premier League team inked a three-year...
RAI gets ‘extraordinary opportunity’ to showcase Italy’s Serie A Femminile
The Italian Football Federation (FIGC) recently held its annual assembly where it awarded two out of its three audiovisual rights packages. After sending out invitations...