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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Sheffield United announces CFI as new front-of-shirt sponsor

Upon the club's return to the Premier League, Sheffield United has announced a “significant commercial partnership” with global multi-asset broker CFI Financial Group.The Dubai-based...

Jevgenijs ‘The Hurricane’ Aleksejevs links with Slotsjudge

Slotsjudge has confirmed a new sponsorship deal to enhance brand visibility, signing Latvian boxer Jevgenijs ‘The Hurricane’ Aleksejevs.Currently competing in the Spanish middleweight division, The Hurricane...

VFB Stuttgart nets new collaboration with Winamax 

Winamax has announced its debut sponsorship in the Bundesliga through a new partnership with VfB Stuttgart.The deal marks the French online gambling firm’s first...

Report: Atletico Madrid closing in on Riyadh Air sponsorship

Atletico Madrid are reportedly on the verge of agreeing to a new sponsorship deal with Riyadh Air, making the Saudi airline the La Liga...

Betway enhances tennis visibility sponsoring National Bank Open

Online betting and gaming brand Betway has announced the addition of the National Bank Open to its portfolio of global tennis sponsorships, becoming the...

Hollywoodbets lands new Rugby Union collaboration

Hollywoodbets has been confirmed as the title sponsor of South African Rugby Union team, The Sharks.The pair have grown the collaboration – which originally started in 2019 –...

SBC to Support Game4Ukraine Charity Football Match

SBC, in partnership with SMH and the Arveladze Foundation, is proud to announce its backing for the charity football match, Game4Ukraine 2023. This momentous event...

Fanatics merchandise on DAZN after successful integration

Ecommerce platform Fanatics has confirmed its range of merchandise will now be available on the DAZN sports streaming site. US sports fans will now be...

Ivan Beslic, Sofascore: satisfying fans’ hunger for insights and stats

It is no longer enough for sports fans to simply be informed of the results of a match, Sofascore’s Ivan Beslic, asserts, offering his...

Shay Given between the sticks as CopyBet brand ambassador

Former Newcastle United and Manchester City goalkeeper Shay Given has been announced as CopyBet’s first ever brand ambassador.The Republic of Ireland international, who is...