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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Tottenham names AstroPay as club’s official payments partner

Tottenham Hotspur has announced payment company AstroPay as the club’s official payment partner which will include payment-orientated benefits for fans. Selected due to its range...

La Liga and Globant enlist Microsoft’s AI to transform the league

Spain’s La Liga and IT service company Globant is partnering with Microsoft to harness the latter’s AI services for a range of engaging activations.The...

YouTube reveals features for NFL Sunday Ticket

YouTube has outlined several packages and features that will encompass its first year of broadcasting NFL games for the upcoming 2023-24 season.Along with a...

Manchester United gets smart with latest collaboration 

The strengthening of Manchester United’s sponsorship portfolio has continued with the club entering into a new partnership with Paul Smith.The deal means that the...

Jackpocket enters Massachusetts stage with “historic” Red Sox deal 

Major League Baseball (MLB) team Boston Red Sox has signed a multi-year partnership with US lottery app, Jackpocket. As part of the deal, Jackpocket becomes...

Unibet seals multi-million pound deal to remain Champion Hurdle sponsor

Betting firm Unibet has agreed to extend its headline sponsorship of the Unibet Champion Hurdle for five more years in a multi-million pound deal...

AFC Bournemouth reveals new food promotion with UberEats

The Premier League’s AFC Bournemouth has extended its partnership with online food delivery service UberEats for the 2023-24 season. Maintaining its position as The Cherries’...

DAZN furthers women’s sport commitment with ata football acquisition

Sports entertainment platform DAZN has completed the acquisition of women’s sport content curator ata football. The latest from DAZN reinstates the company’s commitment to investing...

OlyBet inks official partnership with Ryder Cup 

OlyBet has been officially announced as the European betting partner of the Ryder Cup. On the back of a successful partnership between OlyBet Group and...

Serie A rights can be vital for betting engagement 

News that the betting rights of Lega Serie A will be revised should engage the attention of any firm ‘worth their salt’ according to...