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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Arsenal and Emirates strike long term partnership extension 

Ahead of the new season and the upcoming Emirates Cup final, Arsenal has announced an extension of its long term partnership with Emirates.The collaboration...

The UFC combines with Roobet.fun in new partnership 

The UFC has announced a new partnership with Roobet.fun, a free-to-play social casino.As a result of the deal, Roobet.fun will gain significant exposure through...

Sorare fiat currency Mangopay partnership hailed as ‘major milestone’

Global sports entertainment company Sorare has partnered with payment provider Mangopay to launch a Cash Wallet that will enable users to make real-world fiat...

Toffees net new sleeve sponsorship 

Everton Football Club has signed a shirt sleeve partnership agreement with community-driven online streaming platform, KICK.Founded in October 2022, KICK is aiming to evolve...

Spreadex becomes Blackburn Rovers UK betting partner

Blackburn Rovers has announced a three-year partnership with Spreadex, which sees the brand become the club’s UK Betting Partner for the 2023-24 season.As part...

Manchester United deepens partnership with adidas 

As the Premier League season edges closer, adidas and Manchester United have announced the extension of their collaboration.It continues a deal that commenced at...

10bet continues to boost South African sponsorship presence

10bet and South African side, the Lamontville Golden Arrows have confirmed a new sponsorship agreement which covers both the club’s main and reserve teams over the next...

NBA heads back to Mexico for Hawks vs Magic in November

The NBA has announced it will return to Mexico City for a regular season game during the 2023-24 season which will be contested by...

Liverpool extends Kodansha deal to ‘Inspire Impossible Stories’

Liverpool FC and Japanese publisher Kodansha have announced the renewal of a long-term partnership which will see both parties work in tandem on creating...

AdmiralBet nets enhanced collaboration with SV Elversberg

AdmiralBet has strengthened its global marketing presence having been confirmed as a premium partner of Bundesliga 2 club SV Elversberg.As a result of the deal, the betting company...