Leeds United confirms takeover by 49ers Enterprises
Championship side Leeds United has announced that it is now under the ownership of sports properties investor 49ers Enterprises.More details on the deal revealed...
Chelsea to educate youth on finance as part of US summer...
Chelsea FC has partnered with analytics software provider FICO to launch several education initiatives aiming to increase financial literacy among children. The partnership comes as...
7777 gaming to appear as shirt sponsor for Dinamo Bucuresti
Dinamo Bucuresti has announced that gaming platform 7777 gaming will feature on its shirts as a sponsor for the next Liga I campaign. As per...
AC Milan scores new sleeve sponsor for upcoming Serie A season
AC Milan has united with MSC Cruises as the firm becomes the Principal Partner and the Official Sleeve Partner of the Rossoneri.The deal will...
NHL and MVP Index set to enhance DED advertisement
The National Hockey League (NHL) has announced MVP Index as its strategic partner for valuation and asset measurement for the League's Digitally Enhanced Dasherboards...
Utilita upgrades Luton Town partnership with front-of-shirt deal
Newly promoted Premier League side Luton Town has announced its front-of-shirt sponsor for the upcoming 2023/24 season as UK electricity and gas supplier Utilita. Under...
NordicBet maintains Danish 1. Division naming rights
NordicBet - a subsidiary of sports betting operator Betsson - has secured a title rights extension to Denmark’s 1. Division.The Danish football league second...
BBC nets SPFL rights extension
The Scottish Professional Football League (SPFL) has extended its broadcast agreements in place with BBC and international TV rights agency Infront.BBC Scotland will now...
Ayr Racecourse confirms Virgin Bet extension
Ayr Racecourse has confirmed that Virgin Bet will continue as sponsor of the Ayr Gold Cup for a third consecutive year.The Virgin Bet Ayr...
TikTok and FIFA partner to boost Women’s World Cup visibility
FIFA has signed with TikTok for multiple digital activations ahead of the Women’s World Cup start. As the tournament takes place between 20 July and...