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Partners
Time to read: 3 min
Formula One targets African expansion whilst teams announce new sponsors
February 26, 2021
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Sponsorship
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West Ham United adds Trustly to sponsorship portfolio
February 26, 2021
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Fan Engagement
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Racing TV unveils new studio ‘revolutionising’ viewer experience
February 26, 2021
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Partners
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Genius expands client base with Lega Volley sign-up
February 26, 2021
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Partners
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Rugby World Cup teams up with Mastercard for 2023 tournament
February 26, 2021
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Hospitality
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Possibility of ‘some travelling’ to overseas Euros games, says UEFA medical advisor
February 26, 2021
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Partners
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Swedish operator backs Tokyo 2020 athletes in new campaign
February 26, 2021
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Media Rights
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Manchester United makes MUTV available in Africa via StarTimes
February 26, 2021
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Europe
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Tottenham Hotspur sparks new partnership with VivoPower
February 25, 2021
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Latest News
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DFL explores Bundesliga private equity investment
February 25, 2021
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Hospitality
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Everton gets go-ahead by council for new stadium construction
February 25, 2021
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Partners
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Sportradar ties down NBL1 data and audio-visual rights
February 25, 2021
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Hospitality
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Brisbane emerges as frontrunner to host 2032 Olympic Games
February 25, 2021
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Sponsorship
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NBA makes spirits sponsorship debut with global Hennessy expansion
February 25, 2021
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Partners
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NHL recruits DreamHack to produce esports efforts
February 25, 2021
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Social
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FIBA targets Twitch content creators in multi-year collaboration
February 25, 2021
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Fan Engagement
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Juventus to feature in Amazon’s ‘All or Nothing’ after Netflix success
February 25, 2021
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Hospitality
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Washington Football Team to reveal new name in 2022
February 24, 2021
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Sponsorship
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Dettol nets Football Association sponsorship deal
February 24, 2021
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Sponsorship
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TikTok further expands sponsorship portfolio with US soccer deals
February 24, 2021
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Partners
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Barcelona Sporting Club chooses Betcris as official sponsor
February 24, 2021
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Partners
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AS Roma launches Business Club for premium partners
February 24, 2021
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Latest News
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Australian Open takes multimillion dollar revenue hit as ratings dip
February 24, 2021
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LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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