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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

NSW expects $26m boost as Sydney hosts A-Leagues Grand Final

The Australian Professional Leagues (APL) inked a deal with Destination NSW which sees Sydney host the Isuzu UTE A-League, Liberty A-League and E-League Grand...

trivago secures place at 2023 Men’s IHF World Handball Championship

The 2023 Men’s IHF World Handball Championship has formed a deal with accommodation comparison platform, trivago.In becoming the competition’s online travel partner, the company...

Corinthians Paulista nets new gambling partnership with Pixbet

Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet.Being named one of the biggest partnerships in Brazilian football, for a...

Atos named technology partner for all UEFA men’s national teams

French information technology service Atos has agreed to an eight-year partnership to sponsor UEFA National Team Football until 2030.As the firm gets its title...

F1’s Dutch Grand Prix to remain until 2025

Formula One has confirmed that the Dutch Grand Prix will stay on the racing calendar until 2025.The event returned to the sport in 2021...

Fans at LA Rams’ SoFi stadium first to experience real-world AR

The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.Available both at the stadium and at home, the...

XFL integrates Under Armour as official uniform partner

The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.The sportswear brand will...

Parma names Ebury training kit sponsor for the 2022/23 season

Parma Calcio 1913 has revealed that financial services firm Ebury has become the club’s training kit sponsor.The sponsorship of the Serie B team will...

RCD Mallorca stadium ‘embraces roots’ as local government deal unveiled

The stadium of RCD Mallorca has been rebranded as Estadi Mallorca Son Moix following an updated sponsorship agreement with the local government. The new deal,...

PGA Tour and DraftKings begin retail sportsbook production in Arizona

The PGA Tour and DraftKings have broken ground on their new retail sportsbook which will be built at TPC Scottsdale in Arizona, the location...