Nottingham Forest shows solidarity in UNHCR charity partnership
Nottingham Forest FC has announced an international charity partnership with UK for UNHCR (the UN Refugee Agency).The collaboration, which starts in 2023 and spans...
Aston Villa to enhance matchday experiences with William Hill
Aston Villa FC has announced that William Hill has become the club’s official in-stadium betting partner.For the next two EFL seasons, the pair will...
Isuzu UK inks with Scottish FA for Men’s Scottish Cup
The Scottish FA has announced Isuzu UK as the official commercial vehicle partner for the Men's Scottish Cup. The commercial vehicle manufacturer has entered into...
Swimming Australia enters ‘next decade of opportunity’ with Tech Mahindra
Swimming Australia has announced a partnership which names Tech Mahindra as the sports’ official technology partnerDescribed as a ‘digital transformation, consulting, and business re-engineering...
Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...
With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...
NHL and BET99 amplify engagement for Canadian hockey fans
The NHL has partnered with Canadian sports betting and casino company BET99 naming the latter an official partner of the league.The deal sees the...
Inter Milan expands eBay deal with sleeve-patch debut
Inter Milan has linked with eBay which will become the official e-commerce partner of the Serie A club.The deal sees the patch with the...
Nashville Predators and BetMGM to improve the fan experience
BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators. The multi-year agreement sees the sports betting and...
Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’
Brazilian Volleyball Super League team Sada Cruzeiro has named EstrelaBet as a new official sponsor.The betting company will provide activations such as ticket quotas...
Kia continues to ‘bring sponsorships to life’ with NRL deal
The National Rugby League (NRL) has secured a three-year partnership with Kia Australia.The deal sees the manufacturer become the official naming-rights partner of Kia...