Manchester City celebrates Ballers Champagne partnership
Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.The deal sees the company’s champagne brand - Ballers Champagne...
Mutua Madrid Open drives sporting performance with Lacoste
The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.As the competition’s official footwear and...
DP World Tour keeps foot on the gas with 33-year BMW...
The DP World Tour has extended its partnership with BMW Group so that the automotive brand remains an official partner, and the official car,...
M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić
Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season.The deal...
England vs France watched by record 23m viewers
ITV has reported that its broadcast of the England vs France World Cup match on Saturday was watched by 23 million people.Now the channel’s...
Arsenal targets the digital marketplace with LABS Group
Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...
NSW expects $26m boost as Sydney hosts A-Leagues Grand Final
The Australian Professional Leagues (APL) inked a deal with Destination NSW which sees Sydney host the Isuzu UTE A-League, Liberty A-League and E-League Grand...
trivago secures place at 2023 Men’s IHF World Handball Championship
The 2023 Men’s IHF World Handball Championship has formed a deal with accommodation comparison platform, trivago.In becoming the competition’s online travel partner, the company...
Corinthians Paulista nets new gambling partnership with Pixbet
Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet.Being named one of the biggest partnerships in Brazilian football, for a...
Atos named technology partner for all UEFA men’s national teams
French information technology service Atos has agreed to an eight-year partnership to sponsor UEFA National Team Football until 2030.As the firm gets its title...