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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

M88 Mansion supports ambassador Manny Pacquiao in DK Yoo fight

Manny Pacquiao (PacMan) is being sponsored by M88 Mansion in his six-round middleweight bout on 10 December against martial artist DK Yoo.Prior to the...

FC Barcelona and SK Enmove build upon ‘regional success’

FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season.With the pair originally linking up in...

Brazilian futsal teams gain EstrelaBet sponsorship

The Brazilian Football Confederation (CBF) has secured an agreement with EstrelaBet for all of the country’s futsal teams.The partnership with CBF Futsal, running until...

Detroit Red Wings puts PokerStars’ branding in the spotlight

PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.Promising to place “fan experience at the heart of the action”,...

Copa do Brasil nets Betano as naming rights partner

Betano has secured the naming rights for the Copa do Brasil until 2025, Maquina do Esporte has revealed. The sports betting company’s decision was aided...

Qatar prepares bid for 2036 Olympic Games

At the halfway stage of the World Cup, Qatar has already revealed its determination to host the Olympics in 2036. Reports are claiming that plans...

William Hill grants Sports Book of the Year to Beryl Burton...

William Hill has named Beryl Burton OBE’s memoir as the 34th winner of its Sports Book of the Year award (#SBOTY2022), a prized recognition...

Selangor Turf Club to distribute UK&A content via BetMakers

BetMakers Technology Network has partnered with Malaysia’s Selangor Turf Club racecourse, securing distribution rights to thoroughbred horseracing content. Under the terms of the agreement, the...

Genius Sports and Superbet enter engagement and retention deal

Genius Sports has expanded the scope of its agreement with pan-European betting operator Superbet Group for a second time this year to cover engagement...

Dyn Media recruits Deltatre for DACH region OTT ambitions

Deltatre, a sports tech and entertainment firm, has been selected by German sports streaming platform Dyn Media to develop an OTT service.Targeting Dyn’s home...