Genius Sports to acquire Second Spectrum in $200m transaction
Continuing its expansion as a newly NYSE-listed enterprise, Genius Sports has entered into a definitive agreement to acquire data tracking and visualisation company Second...
FGR: Betting sponsorships are ‘abuse’ of football
Forest Green Rovers FC has become the debut English professional football club to join calls for a ban on gambling sponsorships.Partnering with the Gambling...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
New York Giants inks first crypto-focused NFL partnership
The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...
Borussia Dortmund’s Erling Haaland makes Hyperice investment
Borussia Dortmund striker Erling Haaland has joined recovery technology company Hyperice as an athlete ambassador and investor, marking the Bundesliga star’s first equity stake...
Premier League exploring NFTs as potential revenue source
The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to...
Real Madrid recognises Kin Partners’ ‘top potential’ in sponsorship move
Real Madrid has chosen the London-based Kin Partners to serve as the LaLiga club’s commercial sales partner, beating a number of major US agencies...
FedEx steps up UEFA Champions League sponsorship
FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.The delivery services specialist...
BCCI facing $300m commercial losses following IPL suspension
The Board of Cricket Control for India (BCCI) is facing losses of more than $300 million in sponsorship and broadcast revenue, following the postponement...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...