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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Real Madrid reaps rewards of player performance in Therabody agreement

Real Madrid has unveiled a new deal with tech wellness company Therabody, which will see the US brand become the official tech wellness partner...

SEC swaps CBS for ESPN in multi-year media rights agreement

US media giant ESPN has agreed a ten-year media rights deal to carry the Southeastern Conference (SEC), in a contract worth $3 billion, according...

NHL’s Nashville Predators lands fantasy sports deal with DraftKings

National Hockey League (NHL) franchise Nashville Predators has chosen DraftKings as its official daily fantasy sports provider and official sports betting operator in a...

UK-based lender to loan €67 million to La Liga clubs during...

UK-based lender Rights and Media Funding Limited has agreed to loan €67 million to 11 Spanish clubs across the top two La Liga divisions.The...

Trident Community Foundation grassroots programme launched by Entain

Entain Plc’s ‘Pitching In’ grassroots sports investment programme has been strengthened by the debut of the ‘Trident Community Foundation,’ in collaboration with the company’s...

Nitro Circus and Street Skateboarding League take festive slot on ESPN

Thrill One Sports and Entertainment,an action sports content company, has confirmed that two of its new events will be shown on cable sports channel...

bet365 and LeoVegas take operator titles at SBC Awards 2020

bet365 and LeoVegas won the main operator categories at the SBC Awards 2020, as a record 41 different companies were honoured for their achievements...

FSB releases record-breaking 2020/21 NFL figures

Sports betting and iGaming supplier, FSB, has released record-breaking figures from the National Football League (NFL) for this season so far.FSB’s online and mobile...

World Rowing makes a splash with new Eurovision Sport rights deal

Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), has signed a new media rights deal with World Rowing to carry all...

FIFA combats corruption in football with new UNODC campaign

FIFA has teamed up with the United Nations Office on Drugs and Crime (UNODC) to release a new campaign which raises awareness of match-fixing...