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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

BetMGM announced as Philadelphia 76ers Official Betting Partner

National Basketball Association (NBA) outfit Philadelphia 76ers has revealed BetMGM as an Official Betting Partner, shortly after the mobile sportsbook and casino app’s debut...

Liquor brand Glen becomes ‘spirit of SPFL’ in new partnership

The Scottish Professional Football League (SPFL) has named Scottish spirit and vodka brand Glen as an official partner and ‘The Spirit of the Scottish...

BT pens renewed deals with four Welsh rugby union teams

BT has entered into a new three-year agreement with four professional Welsh rugby union regions.The telecommunications company, which first became associated with the teams...

Anthony Joshua gives back to amateur boxing with ‘substantial’ donation

World heavyweight champion Anthony Joshua OBE has provided ‘substantial financial backing’ to amateur boxing federations and clubs across England, Scotland and Wales.The Olympic gold...

UK National Lottery backs GB Sevens teams ahead of Tokyo Olympics

The Rugby Football Union (RFU), the Scottish Rugby Union (SRU) and the Welsh Rugby Union (WRU) will be funded by the UK National Lottery...

Carabao Cup final rescheduled in hope fans can attend

The 2021 Carabao Cup final has been rescheduled for 25 April, the English Football League (EFL) has confirmed.The annual showdown at Wembley Stadium, which...

SBC Digital online events series launches with focus on regional markets

SBC has announced the launch of SBC Digital, a series of online conferences and product showcases dedicated to several of the betting and gaming...

BeIN Sports ties down NBA in French broadcast agreement

The National Basketball Association (NBA) will remain on BeIN Sports after the pay-television broadcaster renewed its French rights deal with the league.Under the terms...

Football’s Festive Featurettes: A Welsh love story ‘Actually’

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Barcelona’s Gerard Piqué seals new career move with Sorare

Spanish international Gerard Piqué has joined fantasy football operator Sorare as a strategic advisor.The FC Barcelona defender has already made a ‘significant investment’ in...