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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Dundalk FC seals record commercial deal with BetRegal

Dundalk Football Club has partnered with BetRegal in an agreement which marks the biggest commercial deal in the League of Ireland side’s history.Under the...

Sporting Solutions enhances WTA Tour offering with Stats Perform data

Sporting Solutions is set to roll out its fully automated pricing and risk management solutions to its customer base, utilising Stats Perform’s official data...

SBC Leaders announces association’s first members

SBC Leaders, the new association for the betting and gaming industry’s most influential operators, has announced its initial membership list.The invitation-only group provides a...

YGAM names Marvin Sordell as first charity ambassador

Former professional footballer Marvin Sordell has been unveiled as the Young Gamers and Gamblers Education Trust’s (YGAM) first ever charity ambassador.The ex-Premier League striker,...

OneFootball to ‘reshape the football digital media landscape’ with Dugout acquisition

OneFootball has expanded its digital media portfolio with the acquisition of Dugout, a football-specific platform, which will see the two collaborate on new and...

DHL to deliver British and Irish Lions’ South African tour

The British and Irish Lions has renewed its sponsorship agreement with DHL Express for the rugby union team’s tour of South Africa.Along with acting...

Football’s Festive Featurettes: A Celtic Christmas carol

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Arsenal entrusts esports team to EGL for 2020/21 season

The Esports Gaming League (EGL) will manage Arsenal’s Pro Evolution Soccer (PES) team for the duration of the 2020/21 eFootball League season after agreeing...

US consortium gives McLaren Racing financial boost

New York-based MSP Sports Capital has acquired a 15% stake in McLaren Racing, rising to a maximum of 33% by the end of 2022,...

NFL extends sponsorship deals on both sides of the Atlantic

The National Football League (NFL) has re-signed Old El Paso as its UK sponsor for the second year in a row, whilst also extended...