Svenska Spel boots menstruation taboos out of Swedish football
The Swedish Football Association, along with its main sponsor Svenska Spel, has reported that 50% of players and coaches believe menstruation is ‘difficult to...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.HR Motor and its network of second-hand...
Saudi Cup added to HKJC World Pool schedule in enhanced SIS...
The Hong Kong Jockey Club (HKJC) has inked an agreement with SIS (Sports Information Services).The collaboration sees six races on the $31.5m Saudi Cup...
PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.The company will become the official timekeeper of the Ligue 1 club...
PA Betting Services powers horseracing and greyhound content for DAZNBet
DAZNBet is to provide pre-race and race-day data, including fixed odds for horse racing and greyhounds, via a partnership with PA Betting Services covering...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.The 32-year-old will now use the brand’s products...
beIN Media secures MENA broadcasting rights to CONMEBOL matches
Global sports and entertainment platform beIN Media Group has acquired the broadcasting rights to South America’s biggest football clashes.For at least the next three...
iPRO to be ‘part of huge growth in UK Basketball’ with...
Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner.The collaboration also underlined...
AEW to appear on ESPN for fans in Australia, New Zealand...
ESPN has secured exclusive broadcast rights to American professional wrestling promotion, All Elite Wrestling (AEW).From 16 February, the channel will broadcast matches and further...
Vitality enhances netball links by sponsoring first World Cup in Africa
Vitality has again been revealed as the title sponsor for the upcoming Vitality Netball World Cup.Taking place at the Cape Town International Convention Centre...