Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons. The partnerships see the...
Verstappen and Red Bull promote responsible drinking with Heineken
Formula One world champion Max Verstappen and his Oracle Red Bull Racing team are partnering with Heineken to promote the alcohol brand's message of...
Svenska Spel boots menstruation taboos out of Swedish football
The Swedish Football Association, along with its main sponsor Svenska Spel, has reported that 50% of players and coaches believe menstruation is ‘difficult to...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.HR Motor and its network of second-hand...
Saudi Cup added to HKJC World Pool schedule in enhanced SIS...
The Hong Kong Jockey Club (HKJC) has inked an agreement with SIS (Sports Information Services).The collaboration sees six races on the $31.5m Saudi Cup...
PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.The company will become the official timekeeper of the Ligue 1 club...
PA Betting Services powers horseracing and greyhound content for DAZNBet
DAZNBet is to provide pre-race and race-day data, including fixed odds for horse racing and greyhounds, via a partnership with PA Betting Services covering...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.The 32-year-old will now use the brand’s products...
beIN Media secures MENA broadcasting rights to CONMEBOL matches
Global sports and entertainment platform beIN Media Group has acquired the broadcasting rights to South America’s biggest football clashes.For at least the next three...
iPRO to be ‘part of huge growth in UK Basketball’ with...
Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner.The collaboration also underlined...