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Sponsorship
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Werder Bremen raises Asian market status with 188Bet deal
February 16, 2021
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Partners
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AS Roma selects New Balance as Nike kit supplier replacement
February 16, 2021
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Sponsorship
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European Athletics Indoor Championships boosts sponsorship portfolio with Müller
February 15, 2021
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Sponsorship
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Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal
February 15, 2021
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Sponsorship
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WellChild and The Jockey Club sign Cheltenham sponsorship deal
February 15, 2021
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Latest News
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MLB undergoes historic minor league structure overhaul
February 15, 2021
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Sponsorship
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McLaren Racing inks multi-year deal with Cisco Webex
February 15, 2021
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Media Rights
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Serie A postpones domestic rights bid amid private investment delays
February 12, 2021
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Partners
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ECB enlists Cinch as new England cricket principal partner
February 12, 2021
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Media Rights
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Nascar extends global reach with IMG partnership
February 12, 2021
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Sponsorship
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UFC’s Mackenzie Dern clinches agreement with Betmotion
February 12, 2021
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Latest News
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Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
February 12, 2021
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Sponsorship
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Memphis Grizzlies signs deal with WynnBET as operator continues expansion
February 12, 2021
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Partners
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Infront acquires minority stake in PSA commercial entity
February 12, 2021
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Social
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Discovery and Snapchat unite for Olympic Games content collaboration
February 12, 2021
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Fan Engagement
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Real Madrid enhances regional fan engagement with REPX deal
February 12, 2021
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Partners
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Cambridge United teams up with GamCare and YGAM for launch of new campaign
February 11, 2021
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Media Rights
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Bellator MMA to air live on BBC in landmark agreement
February 11, 2021
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Sponsorship
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UEFA Euro 2020 announces TikTok as Global Sponsor
February 11, 2021
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Media Rights
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LaLigaTV makes Amazon debut through Prime Video Channels service
February 11, 2021
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Partners
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Genius Sports renews long-running NBL data distribution deal
February 11, 2021
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Sponsorship
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MansionBet enters greyhound sponsorship with ARC deal
February 11, 2021
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Partners
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ECB connects grassroots cricket communities through Microsoft partnership
February 11, 2021
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