UFC Fight Pass introduces ‘VR views of all the action’ with...
UFC Fight Pass will be delivering live and on-demand MMA events in VR via Meta’s Horizon Worlds - an immersive social experience app.Available for...
Cincinnati Reds hopes to ‘draw visitors’ following BetMGM alliance
The Cincinnati Reds has inked an agreement with BetMGM that will witness the latter become an official sports netting partner of the MLB outfit.As...
FIFA World launched with Roblox to create ‘truly inclusive and fun...
FIFA has announced a partnership with online game platform Roblox to offer free-to-play access to FIFA World.A virtual environment that aims to ‘celebrate the...
UCI Track World Championships create ‘immersive stadium experience’ with Nokia
The 2022 TISSOT UCI Track World Championships are introducing an immersive stadium experience with 5G private wireless in a deal with Nokia.The mobile company...
MLB introduces CBD sponsorship in ‘first for big-league sports’
MLB has confirmed CBD company, Charlotte's Web, as the league’s first-ever cannabis sponsor, according to reports.As plans go ahead to promote the business at...
BBC Sport to show 2023 UCI Cycling World Championships across Scotland
BBC Sport has secured full broadcasting rights across Scotland to the 2023 UCI Cycling World Championships after extending its deal with the Union Cycliste...
Everest Race Day renamed under ATC’s extended Tabcorp deal
The Australian Turf Club has entered into an extended three-year partnership with Tabcorp (TAB), which will be the new title sponsor of its (ATC)...
USA Gymnastics prioritises wellbeing with regular mental health checks
USA Gymnastics has revealed that it will be paying for regular visits for mental health providers to speak with National Team athletes and coaches.Under...
British Cycling fuels climate concerns in “stupefying” Shell partnership
British Cycling has signed a long-term deal with Shell UK which sees the British oil and gas company join the group as an official...
NNB introduces educational content with Sportsbet.io
The Novo Basquete Brasil (NNB), the national basketball league of Brazil, has agreed to a partnership with international sports betting brand, Sportsbet.io. Under the terms...