British Cycling fuels climate concerns in “stupefying” Shell partnership
British Cycling has signed a long-term deal with Shell UK which sees the British oil and gas company join the group as an official...
NNB introduces educational content with Sportsbet.io
The Novo Basquete Brasil (NNB), the national basketball league of Brazil, has agreed to a partnership with international sports betting brand, Sportsbet.io. Under the terms...
IMG’s Sport 24 to broadcast two ‘record-breaking’ rugby World Cups
World Rugby has announced a partnership with Sport 24 - a channel of IMG - which will broadcast the next two Rugby World Cups. The...
Qatar Sports Investments to accelerate SC Braga growth in 21.67% share
Qatar Sports Investments has announced that it is acquiring a share in Portugese football club, SC Braga.The Paris Saint-Germain (PSG)-ownership group will gain 21.67%...
Hockey’s Gretzky and McDavid appear in BetMGM TV campaign
BetMGM has brought together hockey icons, Wayne Gretzky and Connor McDavid, in debuting its newest commercial campaign.The TV spot will appear across broadcast, outdoor...
Engelbert Strauss expands UEFA presence with EURO 2024
Engelbert Strauss has expanded on its partnerships with the UEFA Europa League and UEFA Europa Conference League to now include the next UEFA EURO...
Nike latest to drop Hockey Canada sponsorship
Hockey Canada’s partnership with Nike has been suspended as the sportswear brand condemns the group’s handling of sexual assault allegations, Reuters reported.A group sexual...
NHL gaming engagement continues as BetMGM launches branded casino range
Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.The product...
Man City signs Sportium as third betting partner of 2022
Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region.Terms of the agreement include...
00Nation esports group enlists Parimatch to support LatAm vision
Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal.The partners...