Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
AiSCOUT becomes ‘an integral part’ of Chelsea’s recruitment process
Chelsea FC has signed fully automated talent analysis and development platform, AiSCOUT, as the team’s official academy research partner.The platform is set to become...
Jets continue to utilise rights to expand in the UK with...
The New York Jets have agreed a partnership with talkSPORT which will broadcast six 2022 Jets regular season games. The deal sees talkSPORT become the...
Coca-Cola’s football deals raise British Medical Association concerns
Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...
Newcastle Utd becomes latest Parimatch Premier League partner
Sports betting brand Parimatch has secured its latest Premier League partner, signing a contract with Newcastle United.The brand, part of the Parimatch Tech business,...
Scottish FA and PTI Digital power personalised fan experiences
The Scottish Football Association has partnered with PTI Digital to create and deliver a long-term, holistic digital transformation strategy.The deal looks to ‘encompass the...
DP World Tour extends long-serving Emirates partnership
The DP World Tour and Emirates have enhanced their relationship, whereby the international airline will remain an official partner of the competition until the...
BBC to show all Rugby League World Cup games
All 61 Rugby League World Cup matches from the men's, women's and wheelchair editions of the tournament are set to be broadcast on BBC.It...