Coca-Cola’s football deals raise British Medical Association concerns
Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...
Newcastle Utd becomes latest Parimatch Premier League partner
Sports betting brand Parimatch has secured its latest Premier League partner, signing a contract with Newcastle United.The brand, part of the Parimatch Tech business,...
Scottish FA and PTI Digital power personalised fan experiences
The Scottish Football Association has partnered with PTI Digital to create and deliver a long-term, holistic digital transformation strategy.The deal looks to ‘encompass the...
DP World Tour extends long-serving Emirates partnership
The DP World Tour and Emirates have enhanced their relationship, whereby the international airline will remain an official partner of the competition until the...
BBC to show all Rugby League World Cup games
All 61 Rugby League World Cup matches from the men's, women's and wheelchair editions of the tournament are set to be broadcast on BBC.It...
Kowa continues ‘avid support’ of golf through PGA Tour partnership
The PGA Tour has agreed a partnership with Kowa Company as the latter’s Vantelin becomes the official pain relief gel, cream, patch, tape and...
Jets expand UK presence with Sky Sports deal
The New York Jets have entered into a broadcast partnership with Sky Sports for the 2022 NFL season.The new collaboration provides fans with Jets...
Sky Sports makes available ‘more SPFL matches than ever before’
Scottish Professional Football League (SPFL) has secured a four-year extension to its media rights agreement with Sky Sports.Sky Sports customers are able to watch...
BBL and WSC Sports provide an ‘unprecedented’ amount of content
The British Basketball League (BBL) has partnered with WSC Sports as the latter looks to provide fans of the sport with content from the...