Clubs in Crisis grassroots fund opens for applications
Made by Sport and Cash4Clubs have announced that its Flutter Entertainment-backed partnership - ‘Clubs in Crisis’ - will open today for applications from grassroots...
Manchester City enlists noon.com for Middle East marketing
Manchester City has signed a sponsorship agreement with noon.com, in order to boost its Middle Eastern marketing and branding strategy.As the latest edition to...
MansionBet passes the hurdle with Sky Sports Racing deal
Sports betting website MansionBet has enhanced its partnership with Sky Sports Racing to include sponsorship of all stateside racing broadcast by the media network.The...
Everton signs short-term ‘strategic deal’ with MyGames
Premier League football club Everton has signed a short-term ‘strategic’ sponsorship agreement with mobile gaming platform MyGames.The agreement will see MyGames serve as the...
Southampton secures ‘biggest sponsorship in club’s history’ with Sportsbet.io renewal
Southampton FC will continue its shirt sponsorship arrangement with Sportsbet.io, following a contract renewal with Coingaming Group.The deal has been described by Southampton as...
Hyperice secures multi-team deal with US Soccer
Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States...
LaLiga renews Banco Santander title sponsorship
The top two divisions of Spanish football will continue to be referred to as LaLiga Santander and LaLiga SmartBank after Banco Santander extended its...
Cazoo moves into horse racing with Epsom Derby sponsorship
Online car retailer Cazoo has secured the main sponsorship of this year’s Derby Festival at Epsom Downs Racecourse via a deal brokered by The...
San Jose Earthquakes form ‘game changing’ partnership with PayPal
The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods.As a...
Genius Sports and NFL form fan-focused partnership
Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...