Report: Chelsea in talks with Stake over sponsorship deal despite league...
According to a report by SportBusiness 24, Chelsea FC are in talks with gambling firm Stake.com to become the Premier League side's new shirt...
RCD Espanyol chooses Stage Front as stadium naming rights partner
RCD Espanyol has secured a new title partnership with Stage Front for the naming rights of its stadium in the outskirts of Barcelona. Stage Front...
United Airlines logo lands on front of Wrexham shirt
United Airlines are the new front-of-shirt sponsor of Wrexham AFC, with the firm’s logo being placed on the club’s home, away and third shirts. The...
LA Lakers to keep ‘Crypto.com Arena’ name
As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...
Sky Bet and EFL agree five year extension
Betting operator Sky Bet has managed to secure five more years of title partnership with the English Football League (EFL).Under the new deal, Sky...
Wolves and AstroPay extension to deliver new fan rewards
Wolverhampton Wanderers has extended its partnership with payments company AstroPay eyeing new ways to reward its fans. As part of the extension, AstroPay will continue...
Report: NHL sponsorship revenue soars by 21%
National Hockey League (NHL) teams saw great success when it pertained to their sponsorship revenue, rising by 21% over the course of the 2022-23...
Saudi Arabia begins sports clubs’ privatisation process
Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Prime Minister of Saudi Arabia, has initiated the process of privatisation for sports clubs in...
Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’
Women’s Bundesliga has a new naming rights partner from the 2023/2024 season onwards in the face of Google Pixel. This was announced by the German...
Adesanya and Volkanovski become first athletes to be sponsored by Prime
KSI and Logan Paul-owned Prime Hydrate has continued to strengthen its sports marketing approach, announcing a new collaboration with UFC featherweight champion Alex Volkanovski...