NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.
New content and fan experiences with current and...
World Pool targets ‘global appeal’ for horse racing with fixture additions
The number of World Pool race days has been expanded from 21 to 25, with new additions in Australia, Saudi Arabia, South Africa and...
RED Canids to digitally engage further gamers with Rivalry
Brazilian esports organisation RED Canids has inked a ‘multifaceted’ agreement with sports betting and media company Rivalry.
As the pair collaborate on various physical and...
The World Cup hat trick – marketing, engagement and product power
Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...
NBA and WNBA take VR to ‘a new level’ with enhanced...
The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset.
Aiming to ‘bring the excitement of professional basketball in...
IMG recruits Alberto Horta to lead DACH development vision
Alberto Horta has been confirmed as IMG’s Senior Vice President and Managing Director for DACH, as the sports and events management firm targets further...
LaLiga shares content with ‘the new generation of fans’ via OneFootball
LaLiga has secured a partnership with OneFootball as the league launches its official profile on the platform.
The deal sees the Spanish top-division aim to...
Philippine basketball explores Web3 with Virtualness NFT deal
The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs.
The mobile-first...
Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.
The...
FC Barcelona engages with Chinese fans via Daka collectibles deal
FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons.
The deal, which sees the creation...