Fans at LA Rams’ SoFi stadium first to experience real-world AR
The Los Angeles Rams have introduced a new fan-focused technology experience with the launch of ARound.
Available both at the stadium and at home, the...
William Hill grants Sports Book of the Year to Beryl Burton...
William Hill has named Beryl Burton OBE’s memoir as the 34th winner of its Sports Book of the Year award (#SBOTY2022), a prized recognition...
Selangor Turf Club to distribute UK&A content via BetMakers
BetMakers Technology Network has partnered with Malaysia’s Selangor Turf Club racecourse, securing distribution rights to thoroughbred horseracing content.
Under the terms of the agreement, the...
Genius Sports and Superbet enter engagement and retention deal
Genius Sports has expanded the scope of its agreement with pan-European betting operator Superbet Group for a second time this year to cover engagement...
Dyn Media recruits Deltatre for DACH region OTT ambitions
Deltatre, a sports tech and entertainment firm, has been selected by German sports streaming platform Dyn Media to develop an OTT service.
Targeting Dyn’s home...
Sportradar to power Tally Technology’s fan engagement platform
Sportradar has agreed to supply data from a number of major basketball, baseball, ice hockey and football leagues to Tally Technology.
By adding data from...
World Cup continues to set records as 18m UK viewers watch...
Despite controversies surrounding the tournament, public interest surrounding the 2022 FIFA World Cup remains high, if England vs USA viewing figures are anything to...
Four sports media publishers partner with Network Gaming for FIFA World...
Network Gaming, a sports betting games developer, secured partnerships with four prominent sportsbook media publishers for the ongoing 2022 FIFA World Cup.
The group signed...
MLS’ Sebastian Giovinco becomes BET99 ambassador
Toronto FC star Sebastian Giovinco has penned an agreement to become a brand ambassador of online sports betting and casino platform, BET99.
The partnership will...
NBA engages Canadian basketball fans via exclusive YouTube Shorts
The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans.
The short video content will include insights of what the professional...