TikTok creates ‘high demand’ football content in CAF partnership
The Confederation of African Football (CAF) has announced a partnership with TikTok as the latter aims to bring content to fans of the sport...
La Liga introduces Amazon store with 13 of its clubs
La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600...
Unibet’s Hemmaklubben campaign signifies value of last-minute votes
The results of Unibet’s annual Hemmaklubben campaign have been revealed - a process where football fans decide how to share 20 million SEK donated...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.
The...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.
Set to launch on...
Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
Premiership Rugby has strengthened its partnership with insurance brokerage Gallagher, as the latter looks to pursue brand awareness and business value.
The renewed collaboration sees...
Sorare fights fantasy football fraud sealing SEON deal
SEON has partnered with French Fantasy Football company Sorare in a bid to stop fraud within its referral program.
The collaboration sees Sorare implement the...
Stats Perform integrates PressBox Graphics into fan engagement offering
As part of its ‘strategic focus on fan engagement,’ Stats Perform has moved to enhance its visual content creation capabilities by integrating PressBox Graphics...