Entain elevates fan engagement with multi-sports club VR experience
Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.
The VR experience will also enable customers to live stream...
German Football Association elevates Euro 2020 engagement with Sorare
The German Football Association (DFB) has announced a partnership with Sorare to create digital player cards of the current national squad to elevate engagement...
MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.
Made up of 20 MLS clubs, along with the potential...
Challenge Cup included in ERP as final prepares for 45,000 fans
The Betfred Challenge Cup final at Wembley Stadium on 17 July will be included as one of a small number of events participating in...
NFL star Kamara named first NASCAR Engagement Advisor
National Football League (NFL) star Alvin Kamara has been appointed as NASCAR’s first Growth and Engagement Advisor.
In his new role, the New Orleans Saints...
Tokyo 2020 caps spectator limit at 10,000 with sponsors exempt
Crowds at the upcoming Tokyo 2020 Olympic Games have been capped at 50%, up to a maximum of 10,000 people at all venues, it...
England and Scotland stalemate becomes ITV’s most-watched Euro 2020 match
England’s goalless draw against fierce rivals Scotland in the 2020 UEFA European Championships became the most-watched match of the tournament so far on ITV.
ITV’s...
Valencia becomes first club to ink Socios.com shirt sponsorship
Valencia CF has announced the launch of the LaLiga club’s official fan token in conjunction with Chiliz - owners of the Socios.com fan engagement...
US Open becomes first Grand Slam set for full capacity
The upcoming US Open tennis Grand Slam will operate at 100% capacity - or full attendance - this year.
As confirmed by the United States...
Tokyo 2020 Olympics could accommodate 10,000 spectators
The Japanese government will allow up to 10,000 spectators at the rescheduled Tokyo 2020 Olympic Games as it prepares to lift the COVID-19 state...