The Athletic and BetMGM launch ‘immersive’ sports betting hub
Digital sports media company The Athletic has selected BetMGM as its exclusive sports betting partner in the US market.
The operator will launch a new content...
UEFA stands by multi-city Euro 2020 format
UEFA has opted to stick with the original multi-city format for the delayed 2020 European Championships after meeting yesterday with host associations.
The tournament will...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...
Matchroom brand launches new media arm venture
Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries...
McGregor dominates social rankings despite first career KO
Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports.
Although the...
Washington Capitals enhances fan experience with virtual gameday offering
The Washington Capitals has unveiled a ‘virtual gameday’ experience for supporters in collaboration with video technology specialist Kiswe whilst being forced to play fixtures...
NBC announces closure of NBC Sports Network by end of 2021
NBCUniversal has confirmed it will shut down the NBC Sports Network (NBCSN) by the end of 2021.
The majority of the media giant’s sports content...
Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...
Super Bowl LV attendance set at 22,000
Up to 22,000 fans will be allowed to attend this year’s Super Bowl LV, including 14,500 ticket buyers and 7500 vaccinated health care workers.
The...