Utilising short-form content to elevate global engagement

Football fandom can be born in some very, very different places. Gone are the days when you had to wait for the daily newspaper...

Resurgent Reds in the hunt for record sponsorship deal

By the summer of 2020, Liverpool Football Club will be coming to the end of its current kit deal with New Balance. Signed in 2015,...

83 individuals arrested in Europol tennis match fixing investigation

EU-wide law enforcement agency Europol has confirmed that 83 individuals have been arrested in connection with a criminal syndicate found to be manipulating professional...

SBC to organise Sports Betting Tours at ICE London 5-6 February

SBC (Sports Betting Community) will once again be organising the Sports Betting Tours at ICE London from 5-6 February as the sports betting industry gathers for the largest gaming event in the...

Team Flash and Indonesian footballers unite for esports showmatch

Team Flash‘s FIFA players Joseph “Zarate” Yeo and “Amraan” Gani will compete in an esports showmatch alongside Indonesian footballers Egy Maulana Vikri and Witan...

Global sports expert Jaap Kalma to drive SBC’s Betting on Sports...

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports Americaevent in New Jersey/New York from...

Aston Martin unveils new partnership with Asian gaming provider

Aston Martin Red Bull Racing Formula 1 team has confirmed a new partnership with Asian online gaming provider W66.com. The multi-year agreement will see the...

Dafabet commended over sports sponsorships

Online sports betting operator Dafabet was lauded for its role in sports partnerships this year, after the firm was awarded 'Sponsorship Of The Year'...

Chelsea confirm new content to elevate engagement in China

English Premier League club Chelsea are looking to elevate engagement with the club’s audience in China, becoming the first side to introduce a pre-match...

PSG confirms partnership with Asian betting operator LoveBet

French champions and Champions League contenders Paris Saint-Germain has signed a partnership for two seasons with Asian online betting operator, LoveBet. LoveBet is prominent in...