Nuggets’ Pepsi Center to be renamed in Ball Corporation multi-partnership
Kroenke Sports and Entertainment (KSE) and aluminium packing company Ball Corporation have agreed deals with a handful of professional sporting teams to become the...
HBLB donates significant sum to British horseracing
The Horserace Betting Levy Board (HBLB) has contributed a significant sum of £31.9 million to fund British racing in the first four months of...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.
The car manufacturer has appeared on the front of the...
Nico Rosberg creates new Extreme E team
Retired Formula One World Champion, Nico Rosberg, has boosted awareness of sustainable technologies by entering his own team, Rosberg Xtreme Racing (RXR), into the...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...
ÖFB teams up with StreamAMG to launch new OTT platform
The Austrian Football Federation, the governing body and organiser of Austrian Women’s Bundesliga, the UNIQA ÖFB Cup and national teams has committed to creating...
Dugout to ‘boost’ media exposure for club sponsors with new product
Dugout has launched a cost-effective, new product which will guarantee clubs’ sponsors more media exposure and help grow their respective digital fan bases further,...
Delasport signs a major sponsorship with the Balkan International Basketball League
The Balkan International Basketball League (BIBL) has kick-started its 13th season this October with new sponsor and partner Delasport alongside revitalised rosters. In recognition...
Beckham’s Guild Esports signs multi-million mystery sponsorship deal
UK gaming startup Guild Esports has penned a three-year sponsorship deal worth up to £3.6 million with an anonymous financial technology company.
The business, which...
AC Milan boosts fan engagement with StarCasino.sport portal
Betsson AB’s online casino property StarCasino has unveiled its new, innovative AC Milan media portal, StarCasino.sport, on the back of the announcement that it...