Nuggets’ Pepsi Center to be renamed in Ball Corporation multi-partnership
Kroenke Sports and Entertainment (KSE) and aluminium packing company Ball Corporation have agreed deals with a handful of professional sporting teams to become the...
HBLB donates significant sum to British horseracing
The Horserace Betting Levy Board (HBLB) has contributed a significant sum of £31.9 million to fund British racing in the first four months of...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.
The car manufacturer has appeared on the front of the...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...
Beckham’s Guild Esports signs multi-million mystery sponsorship deal
UK gaming startup Guild Esports has penned a three-year sponsorship deal worth up to £3.6 million with an anonymous financial technology company.
The business, which...
ESPN+ to stream Scottish Premiership after acquiring rights
ESPN+ has announced an agreement for the US media rights in English and Spanish to the Scottish Premiership.
The Scottish Premier League was previously broadcast...
FA inspires ‘positive change’ with women’s football strategy
The Football Association (FA) will ensure the future of women’s football in England after it announced a new, four-year sustainable strategy.
The project, which will...
Southampton FC shows support for RecoverMe app
Premier League side Southampton Football Club has offered its support to RecoverMe, a mobile health app tailored towards empowering individuals to manage gambling addiction.
Southampton...
SPFL launches Championship streaming platform with StreamAMG
The Scottish Professional Football League (SPFL) has announced the launch of an exclusive online streaming platform in which all Scottish Championship matches will be...
England Rugby extends Gilbert partnership
England Rugby has announced the extension of its partnership with Gilbert Rugby, with the two entities looking to celebrate 20 years of collaboration.
As a...