City boss Guardiola pens new Puma partnership
Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma.
The newly formed deal, which further enhances the brand's relationship with the Premier...
Brighton elevates sponsorship portfolio
English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...
BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
ASA warns Football Index over marketing with players under 25
Online football trading site, Football Index has been warned by the Advertised Standards Authority (ASA) over its use of players under the age of 25...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
CheckdMedia strikes partnership extension with Altrincham FC
CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC.
The partnership, which is now heading into its second year, has seen a host...
MCC toasts strong relationship with Marston’s Beer
Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.
This new agreement affirms the strong partnership...
Connexi unveils new partnership with The Athlete Media Group
Sports technology platforms Connexi has agreed a new strategic partnership with The Athlete Media Group.
The partnership is aiming to increase the connection between the global sports...
Oddschecker: Star power sees increased engagement in Women’s US Open
With the tournament kicking off this week, the 2019 US Open has enjoyed increased engagement amongst sports bettors, according to Oddschecker.
The firm revealed that...
Leicester Tigers to benefit from elevated data with Catapult
UK rugby club Leicester Tigers has united with Catapult to track and improve team performance.
Winners of a record 10 English Premiership titles, Leicester will...