Betway strengthens NHL ties with New Jersey Devils linkup
Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Sportradar eyes US opportunities following strong Q3 results
Sportradar has vowed to make continued investments in the US market after reporting a ‘strong business performance’ for Q3 2021.
Publishing its Q3 results for...
Staples Center becomes Crypto.com Arena under AEG agreement
Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center.
Effective...
Abu Dhabi to become first NBA host in UAE
The NBA has announced a multi-year partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) which sees the capital...
Drone Racing League lands Nacon headset deal
The Drone Racing League (DRL) has announced a new partnership with Nacon Gaming naming the brand the league's official gaming headset and controller.
In collaboration...
US Soccer pushes for inclusivity in extending Nike deal
The US Soccer Federation has announced a long-term agreement to extend its partnership with Nike which began in 1995.
The organisations claim that the scope...
BetMGM boosts brand recognition via New York Knicks and Rangers
BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers.
Madison Square Garden Sports...
Insider Analysis: How the connection between NFTs and sports flourished
Non-Fungible Tokens (NFTs) have stormed into the sports space over the past year, with prominent partnerships between sports teams and leagues and NFT platforms...
Matchroom partners with Bookies.com for Lopez vs Kambosos Jr
Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr.
Bookies.com will...